Is your brand ready for expansion? Are you ready to impact the highly covered U.S. market? It takes more than just a good idea to navigate the Atlantic and drive brand awareness in the States. At Gershon Consulting, our sophisticated team of industry professionals can help companies realize their goals. Every successful entrepreneur knows that great businesses are as equally concerned with what is sold, as well as where it is sold.
Gershon Consulting offers businesses “one-stop” shopping with turnkey comprehensive solutions, as well as customizable media and branding programs, and access to tailored strategic partnerships. Led by Olivier Attia, the Gershon Consulting team has extensive experience and a proven track record taking businesses to the next level… on both sides of the Atlantic. Gershon Consulting executives possess the desire and the “know-how” to facilitate and add value to a wide range of businesses.
Gershon Consulting’s value proposition is supported by a 360° service platform focused branding, communications, marketing and sales. Our U.S. strategy are designed to turn the idea of expansion into commercial success.
Gershon Consulting supports our clients’ objectives from their commitment to expand to the U.S.A. market to the first expenditures.
1. Market Research Analysis
Market Research Plans are the best way to make sure your company has a fair chance at succeeding in a new market. Going into a new market without having conducted a market analysis can be detrimental to your company because every market is different and requires some adaptation.
Our market research plans take an average of 4 to 6 weeks depending on the complexity of the project. This plan will address factors such as the size of the market, how you will fit in that market compared to your potential competitors and what your strengths, weaknesses, opportunities and threats are.
2. Go-to-market strategy
Now that you have all this information on the market you wish to enter, what do you do with it? After conducting a market analysis, we will also advise you on the best strategy to take in entering this new market and how to leverage your company in the most efficient and effective ways possible. Our Go-To-Market Strategy will outline the best course of action to take in this new market. From extensive research we will provide you with a detailed action plan and be there to aid in the process every step of the way.
Maybe your company needs to adapt its products or services or the best route is to acquire an existing company in the target market. Whatever it is, we will find the best and most effective way to get your company into the United States.
3. Business Plan for Immigration
A business plan for immigration purposes is required by the USCIS (U.S. Citizenship and Immigration Services) as part of the application for visas and green cards for foreign business owners and entrepreneurs (L-1, E-2, and EB-5). As a result the content and information contained in this type of business plan is used to display key insights to the government in order to obtain approval.
On average a business plan project takes about 2 to 4 weeks upon the selection of the project leader and depends upon the difficulty and complexity inherent in gathering the necessary data so that strategic information may be properly presented to the client for review. This project is completed in three stages with opportunities for review and modification throughout the process. Our team of experienced market experts can help you put together a comprehensive file in order to ensure an accurate file is submitted to the USCIS. After all, you’ve waited this long to expand why wait any longer due to delays in your visa application?
4. Outsourced Sales Force
Outsourcing your sales force gives you a competitive advantage over companies that retain these functions in house. The secret to successfully outsourcing your sales force is to only outsource the functions that can be performed more effectively and efficiently through a partnership.
The advantages of outsourcing outweigh the risks. Some of these are: reduced cost of sales, a quick and efficient market penetration strategy, a better way to leverage the results of sales and no more headaches trying to increase sales. We know the right sales team that can work with your company and help increase your sales while improving your customer relationship. What are you waiting for?
5. Government Grants
There are many opportunities for financial help in the United States. More specifically, much is proportionated by the federal, state or local government in order to promote the economical growth in the region. Thousands of dollars are available to companies which offers strong financial support to those starting their business in the U.S. All it takes is knowing the right places to look and the right resources to use. Our vast experience and knowledge of governmental and financial institutions allows us to take advantage of these types of grants. We can help identify what types of grants your business qualifies for and how to go about obtaining them.
6. Sourcing for acquisition
Acquisition of a business entails a lot of work. The process itself begins with deal sourcing: finding and engaging the right businesses. Its delicate nature requires a certain level of know how to find the right business and start a conversation with the owner regarding the sale of their business. Once this has taken place, and a suitable business is found, the client can proceed to negotiate and close the sale. Our job is to take care of the hardest part, finding a suitable business and getting the owner on board with the idea of selling their business. As you can imagine this is not an easy task for most business owners. If you are looking for a way to expand your company, acquisition can be a very good strategy and we can help.
Why should you expand your business to the United States of America?
For many French and Euro based companies, access to the U.S. market is a vital key to the successful business development and overall growth of their business. To date, 2,600 French subsidiaries have launched their business in the U.S. and 120.000 French citizens reside and work in America.
By leveraging France’s world renown reputation for excellence and quality, with U.S.’s tremendous market potential, Gershon Consulting clients understand that America is a perfect place to further develop their businesses.
With a GDP of USD 14 600 billion in 2011, the United States of America stands as the world’s largest national economy. The federal government and private industries both act as major buyers in the private market.
After three difficult years, the U.S. economy shows very positive signs of recovery and domestic consumption rose to a historic high level of 10 trillion dollars again. With a population of over 300 million and growing, U.S. large pool of consumers can be structured into very diverse demographic layers spread out over 50 states.
Besides these intrinsic economic assets, companies located in the U.S. benefit from numerous positive externalities such as: