Gershon Consulting is at the forefront of guiding businesses through complex transformations, leveraging digital technology and strategic advisory services to drive growth and achieve impactful results. With a strong focus on integrity and diversity, the company helps clients navigate international markets and overcome crisis situations, ensuring compliance and transparency in all engagements. Whether it’s facilitating successful turnarounds or expansions, Gershon Consulting’s expertise is geared towards delivering results-driven solutions.
Inspiration Behind The Initiation
After three decades of building tech firms and inventing cutting-edge technologies such as camera-based mobile barcode scanning and mobile photo-sharing, Olivier Attia saw how foreign founders struggle to cross the U.S. chasm. Gershon Consulting was founded in 2013 at CES in Las Vegas, specifically to help foreign companies in the consumer electronics industry enter the U.S. market. Today that mission has evolved into a curated guild of U.S. specialists who open doors for overseas companies.
The company’s purpose is to lower risk, compress timelines, and turn “U.S.-curious” CEOs into confident market entrants and, ultimately, success stories that larger consulting houses want to acquire. The macro thesis is that foreign-led U.S. expansion is a structural growth driver for the next decade, primarily powered by AI commercialization, mobile-first customer experiences, and enterprise digitization. The company’s U.S. specialist network is the connective tissue linking overseas innovation to U.S. demand. For global consultancies, it’s a scalable origination channel into net-new transformation budgets. As for the clients, it’s a proven and execution-first pathway.
The First-$1M Principle remains key. The first $1M in U.S. revenue is the hardest. Many cross-border companies either never reach it or burn the runway making avoidable mistakes. The company deliberately runs “smart mistakes”—small, time-boxed experiments in ICP, pricing, offer design, and channels so that it learns fast, de-risks decisions, and scales only what works. Gershon Consulting has just launched AmericanAbroad.net. It can be accredited as a trusted community of U.S. based consultants eager to help non-U.S. companies enter the American market. This opportunity means more than just business. It helps to build trust and the possibility of a bright future.
