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US expansion guides for international companies

By , founder of Gershon Consulting (New York, since 2013) · Updated October 27, 2026

Practical, sourced guides for international companies that want US customers — written by a New York team that has run 48 LinkedIn campaigns for clients from 20+ countries since 2021, and has helped companies enter the US since 2013.

Start hereEntering the US market comes down to four decisions: who you sell to first (one segment, one buyer profile), how you reach them (outbound, partners, trade shows), what legal footprint you need (often none to start), and when you hire locally (after the pipeline proves demand, not before).

The pillar guide

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How to enter the US market in 2026

The step-by-step playbook: market validation, ICP, entity, tax, visas, first customers and the mistakes that burn budget.

Guides by home country

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UK companies

The largest foreign investor in the US by direct parent. E-2 treaty, support bodies, where UK firms land.
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German companies

The Mittelstand playbook for US sales, the AHK network, and why buyers expect a US contact.
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Dutch companies

The Netherlands is the #2 foreign investor by direct parent. How Dutch tech SMEs win US accounts.
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Canadian companies

Closest market, tightest US funding window. What CanExport covers in 2026-27 and how to sell south.

Tools we built for this

ICP.gershon.ai

Paste your website, get a 12-point US go-to-market brief in a minute.

Events.gershon.ai

The US trade shows and conferences worth your budget, scored for your market.

2026 Barometer analysis

680 European projects in the US in H1 2026, and where they went.

Want US buyers in your pipeline this quarter?

Free 30-minute call with Olivier Attia, founder of Gershon Consulting. We map who buys what you sell in the US and how a Promote · Network · Engage campaign would reach them.

Book your free US growth call

Sources