For more than two decades, Olivier Attia sat in the CEO chair of venture-backed tech companies, raising nine-digit rounds and commercializing breakthrough products—including the mobile barcode-scanning technology every smartphone camera now recognizes. Early stints at PwC drilled client-service excellence into his DNA, while Atos taught him to think far outside any box. Yet on the CES 2013 show floor three European founders stopped him with the same plea: “Can you open doors for us in America?”
Attia realized every successful venture must excel at creating, managing, and sales, and that sales bankroll the other two. He was also aware of the harsh consequences of making mistakes in the United States: squandering money on unsuitable prospects can lead to rapid word-of-mouth spread. Rather than accept another CEO post, he founded Gershon Consulting in New York City to give foreign innovators what they lacked most—a battle-tested U.S. revenue engine capable of landing quick wins before competitors even notice. Today, the firm has guided more than 250 scale-ups into America’s complex but lucrative market.
A Digital-First Growth Partner, Not Another Big-Four Clone
Although “consulting” sits in the name, Gershon operates like a next-generation digital-marketing agency super-charged with management-consulting DNA. Strategy only matters when it triggers action: LinkedIn ABM ads launched before lunch, nurture sequences rewritten by dinner, investor briefings booked the next morning. If a new AI agent drops Monday, the team is testing it Tuesday and rolling it into client campaigns Friday—days, not weeks or months.
Complex enterprise sales are indeed complex, so chasing every logo is pointless. Gershon hunts where urgency, budget, and competitive whitespace overlap, delivering low-hanging-fruit deals that prove traction, fund bigger swings, and shorten board-level decisions.
