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🇳🇱 Country guide · the Netherlands

US market entry for Dutch companies: the 2026 guide

By , founder of Gershon Consulting (New York, since 2013) · Updated October 27, 2026

The Netherlands punches far above its size in the US: by direct parent it is the second-largest foreign investor. Dutch tech and agri-food SMEs are used to selling abroad, which helps; the US still asks for a narrower focus than most expect.

Short answerChoose one US segment and region, show US customer proof early, use the E-2 treaty if a founder relocates, and run outbound to named accounts before opening an office.

the Netherlands and the US, in numbers

IndicatorFigure
Dutch direct investment position in the US, end 2025 (by direct parent)$1.04 trillion — second only to the UK (BEA)
Note on the figureMuch of the Dutch position reflects holding structures ultimately owned elsewhere (BEA)
E-2 treaty in force since1957

Visa and entity basics for Dutch founders

Where Dutch companies find help

OrganisationWhat it does
Netherlands Enterprise Agency (RVO)Dutch government export support, including US market information and programmes.
Netherlands Business Support Offices (NBSO) and consulatesDutch government trade presence in several US regions.
SelectUSAUS Department of Commerce programme connecting foreign investors with US states.
Gershon ConsultingOutbound LinkedIn pipeline and commercial representation from New York.

Sectors where Dutch companies win US accounts

Agri-food and ag-tech, logistics and supply chain, water technology, energy transition, life sciences, fintech and B2B SaaS. Dutch companies often find receptive US buyers in sectors where the Netherlands has a global reputation.

How we run a US pipeline for Dutch companies

  1. US market map and ICP brief before launch, from ICP.gershon.ai plus our analysis.
  2. Promote: content written for US buyers and published on your behalf on LinkedIn.
  3. Network: personalised outreach to mapped US decision-makers, run from New York.
  4. Engage: replies turned into meetings, with talking points and weekly reports.

We work with one company per sector. See the full US market entry guide or our Promote · Network · Engage method.

Frequently asked questions

Can Dutch citizens get an E-2 visa?

Yes. The Netherlands' treaty with the US has been in force since 1957 and covers E-1 and E-2.

Why is Dutch investment in the US so large?

Partly because many multinational groups hold US investments through Dutch holding companies. By ultimate owner, the Dutch figure is much smaller, but Dutch SMEs remain active US exporters.

Do Dutch companies need a US entity first?

Usually not. Start by selling from the Dutch entity and add a US subsidiary when customers, hiring or banking require it.

Want US buyers in your pipeline this quarter?

Free 30-minute call with Olivier Attia, founder of Gershon Consulting. We map who buys what you sell in the US and how a Promote · Network · Engage campaign would reach them.

Book your free US growth call

Sources